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23Introduction ix BLUE OCEAN STRATEGY is one of the most infl uential business ideas of our time. From Theory to Practice. By focusing on strategies of competition in established industries companies and researchers have overlooked the value of creating new market spaces where there are no competitorsThese market spaces are called blue oceans. Chan Kim and Rene Mauborgne harvard business review october 2004 page 1 C OPYRIGHT. In their classic book Blue Ocean Strategy Chan Kim Rene Mauborgne coined the terms red ocean and blue ocean to describe the market universe. Close Log In.
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